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Subject: Kohls
Type: Commercial
Link : http://www.youtube.com/watch?v=c-5lmAAFbUM&pfx=pfx_google_branding
The commercial advertisement posted above concerns the national store called "Kohls" which is a clothing store for men and women. The context of this commercial is that it is nearing Christmas time and the store is using this commercial to reel in business for the Christmas gift shopping sales. The audience is anyone with money or anyone who watches TV and sees this commercial. This commercial is not credible because it is using an angle to attract customers to the store. What the commercial says could be extremely exaggerated in order to gain business which means it is not a credible source of information.
Rhetorical Devices Used:
Pathos: There is a scene of a young woman and man kissing and exchanging gifts that are from Kohls which could attract a couple to go to Kohls to buy gifts for one another. It appeals to their passion.
Hyperbole: The commercial uses extreme exaggerations in order to pull the viewers of the commercial into going to Kohls and purchasing their items because they use terms such as "memories that last a lifetime" referring to the items that the store sells.
Expression: The facial expressions of the actors in the commercial reveals their feelings of excitement and joy over the items sold at Kohls which pulls customers in and leads them into thinking they will be feeling that way if they buy a Christmas present from Kohls.
The achievement of the purpose of this commercial is unknown as of now because it is a new commercial and Christmas sales have only just begun. But the commercial has achieved the purpose of informing the public and getting this information on air in order to appeal to customers.
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